|
China Central Television (formerly "Beijing Television"), commonly abbreviated as CCTV, is the predominant state television broadcaster in mainland China. CCTV has a network of 45 channels broadcasting different programmes and is accessible to more than one billion viewers.〔(Olympics Are Ratings Bonanza for Chinese TV, NYT )〕 Most of its programmes are a mixture of news, documentary, comedy, entertainment, and drama, the majority of which consists of Chinese soap operas and entertainment.〔 ==History== CCTV Peking (Beijing) Television (北京电视台) or China People's Television Network broadcast its first program on 2 September 1958. Due to increasing demands, it soon launched its second channel in 1963 and third channel in 1969, followed by the first simultaneous satellite broadcasts nationwide in 1972. Starting from 1 May 1973, Peking Television began broadcasting experimentally in colour on its second channel every Tuesday, Thursday, and Saturday using the PAL-D system, and fully converted to colour broadcasting by 1977. The network changed its name to CCTV on 1 May 1978.〔("About us", cctv.com, 08-05-2003 )〕 Until the late 1970s, CCTV held only evening broadcasts, usually closing down at midnight. During the summer and winter academic vacations, it occasionally transmitted daytime programming for students. In 1980 CCTV experimented with news relays from local and central television studios via microwave.〔Miller, T. (2003). ''Television: Critical Concepts in Media and Cultural Studies.'' Routledge. ISBN 978-0-415-25502-8.〕 By 1985, CCTV had already become a leading television network in China. In 1987 CCTV's popularity soared due to the adaptation and presentation of ''Dream of the Red Chamber''. The 36-episode TV series—the first Chinese television drama to enter the global market—〔Kops, M. & Ollig, S. ''Internationalization of the Chinese TV Sector.'' LIT Verlag Berlin-Hamburg-Münster, 2007. pp. 33. ISBN 978-3-8258-0753-5.〕 still remains popular in the international market. In the same year, CCTV exported 10,216 programmes to 77 foreign television stations.〔 Initially, the Publicity Department of the Communist Party of China Central Committee issued directive censorship of programs. During reform in the 1990s, the Party adopted new standards for CCTV, "affordability" and "acceptability", loosening the previous government control.〔Kops & Ollig, pp. 34.〕 Affordability refers to purchasing ability of programs, while acceptability requires that a programme has acceptable content, preventing broadcasts of material that contains inappropriate content or holds against the Communist Party of China.〔Kops & Ollig, pp. 35.〕 On 2 September 2008 the new CCTV Headquarters was opened on the occasion of the 50th anniversary of CCTV. In July 2009 CCTV expanded its coverage and target audience by launching CCTV-العربية, its international channel in Arabic language.〔("About Chinese pragmatism" )〕 Today, CCTV has 24 channels, most of them airing 24 hours a day. On 17 June 2013, CCTV announced General channel, News channel, and other 24 public channels starting broadcast on the new site of CCTV. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「China Central Television」の詳細全文を読む スポンサード リンク
|